Label Worx introduces PromoBox for DJs. A promo management platform for DJs on the move, complete with iPhone app.
History
Since 2006 Label Worx has led the way with innovative tools and digital services for independent record labels. It was one of the first companies in the world to send a music promo digitally via email way back in 2006, building a platform that revolutionized the way independent record labels could send Promos out to DJs and reviewers.
Promo History
Historically DJs would receive stacks of vinyl and CDs through the post, and then have the arduous task of sifting through these mostly white-labeled discs, to find the tracks they actually wanted to play. Label Worx eradicated this process with digital email campaigns. For the first time DJs could quickly get to new promos, preview tracks and download what they wanted like never before. The need to complete paper feedback forms and post or fax them back to the label was replaced by an intuitive online solution.
So Much Music
Sending promotional music to DJs online is now the standard in the industry. When you couple this with the massive explosion of indi record labels and the wealth of music they are releasing, a new issue becomes apparent. DJs inboxes are now inundated with so much music that they just do not have the time to respond to them all.
PromoBox….a new way for DJs to manage their promos
PromoBox is an all-new revolutionary way for DJs to access and interact with their Label Worx promos in one place. It was designed and built in-house by Label Worx from the feedback and comments received directly from leading DJs, their pickers, tastemakers & reviewers in the industry.
PromoBox finally provides recipients with the tools and features they need to better manage any number of promo campaigns. Working similar to a dedicated inbox, PromoBox gives users the tools to get to key promos faster, flag tracks to come back to later, favorite subscriptions/labels and to also send music to cloud services or personal FTPs without the need to download and then re-upload audio.
In the 2 months since launch, PromoBox has already surpassed expectations and a 20% increase in campaign open rates from PromoBox users is being noted. DJs are now processing more campaigns than ever.
PromoBox for iOS….who needs a browser to manage promos?
Label Worx launched the worlds first dedicated Promotion Music App for iPhone in February 2014. Now all of the features of the online PromoBox platform for managing promo campaigns and subscriptions are now available in a native iOS app.
This opens up a whole new era of digital music promotion for independent record labels. DJs are now listening, reviewing and leaving feedback to promos in a new way. The truly mobile DJ can be in the studio, in the car, at the airport or chilling in a lobby, all while listening to cool promos and pushing the tracks that they want, directly to their DropBox, Google Drive etc. The constraints of a web browser are no longer needed to manage digital promos.
Once again Label Worx have reinvented the Digital Promo Space with PromoBox, as it did in 2006. The introduction of this platform has received fantastic support and feedback so far with many DJs voicing their comments on social networks.
PromoBox User Comments:
“Thanks to Label Worx for their amazing new PromoBox… you have literally saved me 4 hours per week checking promos. Thanks!”
Ruben de Ronde (Armin Van Buuren – ASOT Picker)
“Love PromoBox! Everything in one place, well organized. Definitely my #1 promo system! Easy to manage different emails under one account, sort your promos etc. Loving it!”
Beat Service
“I am super impressed with Label Worx’ new PromoBox iPhone app makes my life 100x easier on the road with promos, seriously if you have a label and you’re not using Label Worx, you’re doing it wrong. Great job guys.”
Will Monotone
“This is f***ing genius, I love this! :)”
Chad Cisneros – Tritonal
PromoBox Features
- Unique to PromoBox, DJs can tag their favourite record labels/subscriptions, thus alerting them to new releases from them quicker.
- DJs can now filter and search their promos, by Label, Artist, or Title. Additionally, they can hide previously downloaded promos, show only new promos and show only favorite label promos.
- Exclusive to PromoBox, DJs and pickers can flag a track or full release. These tracks can then be reviewed later in one simple list and all tracks can be easily downloaded in one go.
- PromoBox maximises convenience by allowing DJs to either download promos or push the tracks they want directly to their DropBox, Google Drive, Box, OneDrive or FTP server.
- PromoBox minimises email clutter. DJs have the option to receive daily or weekly summary emails highlighting the best new tracks available instead of one email per promo.
General Company Information
Label Worx has always been at the forefront of providing intuitive tools and services to independent record companies around the globe. Based in the UK, and with a team of 10 people, they work with over 7000 labels from 96 countries including brands like Minus, Strictly Rhythm, Yoshitoshi, Nervous Records and Enhanced Recordings.
Links
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Label Worx introduces PromoBox for DJs
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