After being inspired by recent and incredible changes within video technology, the boys formed Freemaison Productions in early 2013 with the sole purpose of self-producing, directing and editing their own videos for key releases. The release of Tears coincides with the release of their first full motion music video:
James Wiltshire explains: “What initially started with a brief video experiment soon turned into a full-blown love affair with video and the processing and editing software that has changed the face of the industry. We learnt every trick we used on the Tears video via either Youtube, Vimeo or online tuition courses and if we can do it, imagine what the new generation coming through will be able to do in the coming years.”
James continues: “We really want to inspire as many people as we can to pick up the technology, create their own art, find others to collaborate with and be as amazed as we are about what you can do with minimal budget. We truly believe the next generation of video professionals will not come through the traditional methods but via the same route the current new breed of music producers like Zedd, Labryinth, Madeon etc have in music – using and abusing the power given to us by modern creative software.”
Over the next few weeks the Freemasons will release a series of “how-to” videos explaining how they built certain shots and the specialist techniques used as well as starting a technical Youtube channel showing exactly how they create, mix and master their trademark club releases.
Also this month the Freemasons are remixing the second John Newman single in the UK, their earlier 2013 Club release ‘Bring it Back’ is currently used on the latest Phones 4U campaign (also backed up with their first foray into video – a much loved and almost -kaleidoscopic stop-motion video : http://youtu.be/17ozr2j1SKc ).
The boys are also primed for the first full vocal release from their stunning new Electronica project Pegasus. Russell explains: “During the height of Electro and Dubstep a few years back we took a step away from the frontline to go in completely the opposite direction – to create a new project that’s mostly song based and musically stunning . Since then we’ve written nearly an albums’ worth of material and we are very proud of the results – the first full release will be in the next few months featuring a brilliant young singer Chloe Wolf. With both projects remixing each other it’s also going to be a fantastic year for our label Freemaison.”
Freemasons normally need little introduction musically – the award winning duo have a long lineage of five Top 20 international hits behind them including ‘Love On My Mind’, ‘Rain Down Love’, ‘Heartbreak’ and the sublime ‘Uninvited’. They were heavily involved in R+B’s transition to Dance with early and incredible (and international No.1) remixes for Beyonce, Shakira, Kelly Rowland and Faith Evans. They are still considered by many industry insiders to be the best remixers in the world.
A lot has changed in the eight years since Freemasons began their career but one thing has not – the music and the public’s response to it. Or as James put it recently “We’ve always been about that moment a huge vocal note crosses a bar-line, hits the chord change just right and the hairs come up on your arms. We’re with Nile Rogers – it’s about how a record makes you feel that’s important.”
Freemasons ft Katherine Ellis ‘Tears’ is available now worldwide on iTunes.
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Freemasons Feat Katherine Ellis - Tears (Official Video)
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